Founder's Story

Elle's Journey: From Setback to Success

Elle always dreamed big. As a Summa Cum Laude graduate from UMass Boston, she envisioned herself as a Chief of Staff by 35—but life had other plans. After six years at a global company, an unexpected layoff forced her to reconsider everything.

The job market wasn’t kind. Despite her skills, she was only offered administrative roles—a reality many Latinas face in corporate spaces. But Elle refused to let that define her. Instead of settling, she bet on herself.

The Birth of The Rose Maven

In 2019, she turned adversity into opportunity, launching The Rose Maven, a luxury brand specializing in preserved roses that last over a year. With her passion for beauty and creating meaningful moments, Elle built more than a business—she built a brand that helps people celebrate love, joy, and lasting memories.

Turning Struggles Into Strength

Elle’s entrepreneurial journey wasn’t just about business—it was about overcoming personal battles. Struggling with anxiety and depression, she found solace in her work. The Rose Maven became her creative sanctuary—a space where she could channel her resilience, creativity, and purpose.

rose maven red heart preserved roses

More Than Roses—A Mission

With over one million petals sold, Elle has built a brand rooted in elegance, emotion, and excellence. Her story is a testament to the power of faith, perseverance, and daring to create your own opportunities.

💫 Her message? Setbacks aren’t roadblocks—they’re stepping stones to something greater.

Learn More About Elle's Journey:

📖 Canvas Rebel: Meet Elle Torres
📖 Voyage Houston: Conversations with Elle Torres
📖 Bold Journey Feature

🎙️ Listen to Elle's Journey on These Podcasts:

📖 LNN Interview: Elle TorresHow This College Graduate Built a Timeless Floral Business 🎧 Listen on ListenNotes 
📖 Floral Shop Podcast – Episode 10: Elle Torres' Path to Timeless Florals
🎧 Listen on Apple Podcasts
📖 Bold Like Her PodcastThe Rose Maven: Elle Torres-Studmire
🎧 Listen on Spotify

Follow Elle & The Rose Maven:

📸 Instagram: @therosemaven
📘 Facebook: The Rose Maven
💼 LinkedIn: Elle Torres - The Rose Maven
🐦 X (Twitter): @therosemaven
🎥 YouTube: The Rose Maven

Shop Now | Because roses should be more than beautiful—they should be timeless.

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